The internet and social networks have a leading role in the purchase decision process, "Social networking" factor takes users to purchase where the important thing is to consider actions that lead the user to purchase any product.
Tips to achieve sales in social networks:
1 Have a presence on social networks
Seems a fairly obvious point, but it is not the same "Being in social networks" that "having the presence in social networks". The latest involves a social activity by the brand, which means that the profile of twitter or fan page should have activity.
2. Generate value
In the world of social networks, brands must be 'social' which means to be interactive and generate value, provide the user instances that put the brand in a differential position with respect to the competition, we do this through the content, mainly.
3 Offer testimonials
They are a key element in the decision-making process. One way to generate testimonials is through the stars in the fan pages for Facebook. Thus users who have good experiences with the brand can express it and generate confidence to other consumers who are in the process of research. These actions could encourage them through email marketing or asking for the same social networks to do so.
4 Upload images of quality
In the online purchase process the visual aspect is fundamental, the product "enters eyes". Therefore, the quality of the images is vital and is required to invest in a good photo shoot. We may supplement these images with applications like Instagram to give them a friendly appearance to our users.
5. Use videos
They are a widely used resource that we could also use in the process of "shows" products. The development of a professional video is important because the user "buys eyes".
6 Take the store traffic to social networks
Multiple actions can be created so that the user, at the time located within the ecosystem and 100% connected, can express themselves on social networks. An idea: decorate the environment with Hashtags so that user publish them in their networks.
7 Integrating off-line with on-line actions
If the company has online actions, whether it is the preparation of a showcase, the packaging of a product, advertising campaigns, BTL actions, etc. can be integrated into social networks. The possibilities are endless, just have to be creative.
8. Attention to the customer Online
Channel where comes the query should be respected. If a user makes a query via a social network, because it is fast and comfortable, it is recommended that we do not change the channel and the answer is in this same way.
