Earlier this week I packed my bags to head east on a week long vacation through 4 states and multiple airports. On my first flight I was deep in thought about something that’s been on my mind a lot since joining here a month ago. It’s a question I think about often, and yet it’s something that up until now I had virtually no answer for... and basically it boils down to this:
How can the average person make a profound contribution to promote awareness and drive the adoption of Steem?
I’ve already told everyone that I work with, and a few of my closer friends and family members, yet without a million facebook followers, or the ability to code and help with development, I felt I needed to do more.
That’s when a spark of genius hit me. What if I shave the Steem logo into my head and leave it there for a week, or three? How many people would ask about it? How many conversations could I start with friends and strangers along the way that would lead to an increase in awareness and adoption?
So that’s exactly what I did. I pulled up the logo and gave complete trust to my girlfriend, who’s artistic skills and steady hands did the rest. A few minutes later I was a walking billboard, ready for action.
To say it was an interesting week is an understatement.
Lets be honest, it's not very often you see a 31 year old with something shaved into the side of their head, which led to a lot of questions, reactions, and strange looks. But the great news is... it worked! It sparked countless conversations that started off as a curious question and ended in an education on Steem.
Not every conversation was smooth however. There were a few blank stares and comedic reactions as I tried to explain "where the money comes from" to people who were unfamiliar with Bitcoin or blockchain technology. One such reaction can be seen below, where I was met with confusion and skepticism on the streets of Maine.
Despite my early struggles I became much more proficient at explaining the ins and outs and getting some people to sign up on the spot (and hopefully many more later on). Not only was it great (hopefully) for promoting Steem, it also helped me as well. I've never been someone who would approach random people and strike up a conversation, but that's exactly what I did on a number of occasions, and I think it'll be easier for me to do so in the future, with or without the Steem logo in my head.
After talking to people in 4 different states, and multiple airports I arrived back in Indianapolis on Saturday. Although I'm back at work today, the logo remains in the sides of my head, and luckily I haven't been fired yet. This is only the beginning of my plan to increase awareness and engagement, and I have a few more great ideas to put into action soon.
Thank you to everyone for reading, I plan to post again next week with more updates along my journey.
Also, if anyone would like to comment on the easiest/best way to explain "where the money comes from", that was the question I struggled with the most.