And that's exactly it--they have no incentive to take that kind of action. Long-term sustainability is only something that matters to people who haven't made it yet on the platform. If the winners wake up and smell the coffee, as you put it, the play that gives them the most bang isn't to sacrifice their stake to make things better for the plebes, it's to cash out and move on to the next thing.
RE: @transparencybot - three points