As we know, articles published on Steemit.com can be viewed by any internet user. The search engines can also read, interpret and rank the content of an article based on the information provided.
In this article I would like to give you some important information on how to write an SEO-optimized Steemit article. Because who publishes a search engine suitable contribution, has the chance to play with his keyword in the Google Ranking far ahead. It has several advantages:
- Your post will be found potentially better (outside of the Steem Blockchain)
- You attract the attention of other interested parties to your content
- You're helping to make Steem better known.
Let's assume that someone on Google clicks on a match that was posted on Steemit.com and exactly matches their search needs. The probability that a new user will get to the Steem Blockchain and the blogging platform Steemit has increased.
How do I have to write a post to make it good for Google?
There is no all-around solution. Ideally you write for your readers, the community or the potential new customer or new potential Steemian. The search engines can only evaluate what is available on the target page. In concrete terms this means that you write all the necessary information in a long and seo-optimized article. Here it is to be noted that the search engines have become very clever and recognize the so-called keyword stuffing and evaluate the content lower to not at all. So avoid to use the main topic and the keyword very often in your article. Here a healthy mediocrity is necessary.
What does an SEO-optimized post on steemite look like?
Below I would like to give you some tips so that your next post might be a bit better in the search engine:
1. The title of your article
And this is where it all starts. At Steemit.com the title is automatically H1 (Headline 1). This is the headline with the most relevance for the search engine. Try to bring your keyword (keyword, topic) as close as possible to the beginning. This is essential for the SEO.
2. the search engine friendly URL (address)
With Steemit, the seofriendly URL is automatically created from your title of the post (H1). This means that you can set the keyword to the front when creating the title as specified in point 1. The address of the post should not be too long. Which means that the title should not be too long either. A healthy mediocrity is good here.
3. Use media in your contributions
Media in articles are very important to increase the length of stay of the visitor. If your article contains several pictures and even a video, then the visitor of your article stays longer in it and this is also a ranking factor.
4. Use a sub header at least once.
The subheader is the second most important heading of your article after the actual title of the page (H1) and should appear at least once in your article. Your keyword must also appear in H2. Ideally also relatively close to the beginning of the subheadline.
4.1 Also use H3 paragraphs.
By setting H3 you can highlight special sections in your article and also belong to a good SEO. Here you don't need to be stingy and can use it often.
The following structure is a very good example:
<h2>Introduction</h2>
<h2>Advantages</h2>
<h3>An advantage viewed in detail</h3>
<h2>afterword</h2>
Further information about weighting and tips for good headlines can be found here:
https://www.sistrix.com/ask-sistrix/onpage-optimisation/which-headlines-are-seo-relevant/
5. Put your keyword in the first 100 words of your article.
Another important ranking factor is that your keyword appears once within the first 100 words of your article. You do this by inserting your keyword well and visibly into your first paragraph. You make it visible by writing it "bold". This emphasizes the relevance of your keyword even more.
6. outgoing relevant links
Ideally, you should also place links within your post to topic-related pages so Google can better understand what your post is about.
7. internal links on Steemit
So that the search engine can also find related articles, it is also important to set internal links. Here you can find out in advance if there is a similar article for your article and link to it. Ideally, you have already written about a certain topic and can link to it within your optimized post. This will please Google as well as your readers, because they will get even more information about the article.
8. describe pictures and consider their size
It is important that if you use pictures in your article, also a suitable alternative description sets to each picture. In an example I write an article about Japan and visited a zoo there. The picture shows a panda. The alternative description alt="alternative description" would look good as follows: A panda in Sapporo Maruyama Zoo (Hokkaido). Also the picture should be well described on the server. So the file should be called: panda-zoo-sapporo-maruyama-hokkaido.jpg. Important for the media is also that they are not huge in file size and have been neatly saved for the web. Because who has already desire, only because he calls your contribution from on the way 25MB of his data volume to consume, only because he has loaded your picture ;) Also Google pays attention to it and evaluates the file size and generally the page loading speed, which is also a very high ranking factor.
An image like the one in the example above would be included in the article as follows.
9. Writing a long good article
The longer and more extensive your article is, the more likely it will end up on the first page of search engine results. Try to be more detailed when writing your article to increase the overall length of your article. A long article is much more informative than a short article and has much more chances to increase your ranking. Also try to use different formatting when writing your article. Also listings or enumerations are very good for SEO.
If you follow these rules, you and your article are on a very good way to get started in the search engines. And if more people get aware of Steemit through the search engine, it's very good for the whole community and its ecosystem.
I hope I was able to show you a little bit what is important when creating an article among others at Steemit.com and am happy if you ask questions in the comments and maybe even show me your next SEO Optimized Post!
Many thanks and greetings
@louis88