I've gotta say it can only act as a scam if you invest your time and or money in something that fails. It can only fail if we as individuals all decide it's false. Right now, I'm confused as to how the funds come to content without advertising to fund it, but that's mainly because I'm still struggling to decipher the white paper...
RE: Why Steemit is not a Scam, Scheme, or Other Kind of Fraud