Makes sense. A multi item platform like Open Bazaar might be convinced to let the Steemit community purchase goods on its platform if the right integration between the shopping cart and the crypto exchange is available.
Come to think of it , isn't just a matter of getting Steem into Bitcoin and then switching to fiat? Guess Shapeshift can't do this because of fiat on the back end.
Anyway, here is an encouraging article: https://news.bitcoin.com/japan-bic-camera-starts-accepting-bitcoin/
RE: How to Get Stores To Accept Steemit Payments