Role Of Promotion In Marketing Mix

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1) Role Of Promotion On Product -

• Product Development
• Offerings Style & Frequency
• Flow (Ratings)
• Radical Inclusions (Brand New Product Inclusion)
• Inclusive Growth (Overall Growth)

2) Role Of Promotion On Price -

• Formulation Of Pricing Strategies.
• Promotional Pricing
• Penetration Through Promotion
• Measuring Pricing Effectiveness

3) Role Of Promotion On Place -

• Distribution Strategy
• Negotiation
• Network (Distribution Based)
• Agent (Trade - Promotion)

4) Role Of Promotion On People -

• Internal Branding
• Relations
• Effective Communication
• Performance Measurement System

5) Role Of Promotion On Physical Evidence -

• Creating Tangibility
• Touch Motivation
• Creative Measures
• Global Tangibility

6) Role Of Promotion On Process -

• Formulations
• Implementation
• Sustainability Matrix
• Universal Process Making

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