Their thesis is that we don't have to escape it, but to transform it from "capital-ism," with its emphasis on capital as the driver of the economy, to whatever we would call a market driven by richer, more complete streams of multidimensional data.
"Data-ism?" That sounds dumb. Too much like Dada-ism. https://en.wikipedia.org/wiki/Dada
"Info-markets," maybe?
RE: Crowdsourced metadata via cryptocurrency