I decided to have a look at Google Trends for Steemit, and as it would turn out its been an amazing couple of months for the community. So first off grats on the impressive uptick ;)
However the most interesting thing to me was where searches were coming from. The top 5 list of countries include Nepal, Venezuela, South Korea, Myanmar, and Nigeria. What stood out to me about this list, is that it seems to match interest in cryptocurrencies I've seen discussed elsewhere.
Parts of Africa, like Kenya and Nigeria as two main examples, are flocking to crypto to fill in gaps in their economies with cheap phones that more people have access to daily. Southeast Asia has also seen a lot of interest in crypto, with increasing numbers of ventures focussed on expanding the reach of crypto in developing regions of Southeast Asia.
South Korea on the other hand, while not exactly "developing" in the same sense, does have a large appetite for bitcoin and ethereum, and by extension they also seem like one of the countries most interested in Steemit. Likewise Venezuela has developed its own appetite for cryptocurrencies in the wake of its ongoing crisis, and it manages to score second place on the list of people seeking out steemit by name.
Next I noticed the related topics and searches section, and sure enough Reddit pops up as one of the top 5 related topics, and "steemit reddit" shows up in the top 5 related queries.
It shouldn't be surprising that Reddit matches up with Steemit on both lists, but given the users who seem most interested in Steemit at the moment, it does present a strong niche for Steemit to focus on. While Reddit is primarily used by developed nations (see reddit's top 5 countries below), it doesn't have the same draw in developing nations where any number of other services currently fill that space, and where Steemit is currently doing the best in organic search.
TL;DR: Given the growing shared interest in cryptocurrency in developing regions, the apparent correlation between appetite for cryptocurrencies and interest in Steemit, and the fact that Reddit is most used in developed nations rather than developing nations, it would appear Steemit is well positioned to become the Reddit of the developing world. And with current trends in crypto and Steemit's organic searches, it seems like that may very well happen soon.