Ok, Sweden is a nice country. People seem to dig games. They speak enough English that I can talk to them some. This is a random couple that came up to the booth that heard about the game, walked off wearing shirts, and took some promocodes.
Promo code gets them in the game and comes with a free splinterlands.io starter set.
Now they are walking billboards for the game today.
We'll see how it goes. It currently 4am for me in my time, so it was a little hard to get up to do this.