Just because you set up
a website to host the information on your services or products, does not
mean your audience will automatically come to have a look. Keep in mind
that you need more efforts to let them know about your
website first, hence, proper promotions are important. However, you
might be thinking that promoting your business requires tons of money,
the fact is that you still can do the promotion even without making a
dent in your marketing budget. Here are some inbound marketing tips on
cost-effective ways to promote your website.
Shareable Content
Content is considered as an important part of a website, hence
many people use it to make their respective websites known by others.
But one thing for sure is your content should scream ‘Share me!’ so that
it will grab people’s attention. In other words, average content is not
enough to promote your website. To come up with above average content,
you can do a little research on how others discuss about your topics and
try bringing up a new perspective that will make it even better. If your
perspective is worth of their attention, your website will gain high
traffic in return. Eventually, you will be seen as valuable resource by
the audience, not to mention it will rank higher in the
SERPs
Another element that makes
a sharable content is that you are able to provide solutions that can
resolve the audience’s pain points. Through the educative and
informative content, you will get more social shares and earn backlinks
from authoritative domains aside from acquiring a surge of traffic. The
bottom line, you should think about your audience every time you create
content so that it will resonate with them.
Website SEO
With SEO, you can optimize the keywords you will use for your
content and get found easily by your intended audiences. Since keywords
are an important foundation in creating high quality content, you need
to be extra careful in choosing them. Use Google keyword tool planner to
assist you in finding the right keywords within your niche. If possible,
focus on the keywords with low competition while having high search
frequency to be your basic for creating compelling
content.
Once you found the said
keywords, use it for the content, title, meta description, and headings.
If you want to include images, do not forget to insert the keywords in
the images’ alt tag and title tag. In all, utilizing proper SEO
strategies will help you promote your website effectively.
Quality
BacklinksBuild backlinks will help
you enhance your SEO tactics and get more natural traffics. Remember to
build high-quality backlinks since you will be penalized by Google if
you go with the bad ones. If you know how to build backlinks properly,
you will see an increase of traffic from search
engines.
Social media oftentimes is used to promote a website. Through
the interaction and communications with the audience, you will be able
to get your website noticed by them. Besides, social media platforms
provide many advertising options to help you with the promotion. If you
have extra budget, why not try social media ads to involve in your
promotion agenda?
No matter
how excellent your products or services, without proper promotions of
your website, of course it will not get the attention it deserves. Learn
more to optimize your website by downloading our free
white paper about Make Your
Visitors Enjoy Your Website
that will give you more insight to make your visitors enjoy your website
even more.
Sources:bigmouthmarketing.co/market-your-website-no-budget/
shivarweb.com/2644/how-to-advertise-your-website-online/
forbes.com/sites/ilyapozin/2012/04/11/10-proven-ways-to-market-your-website/#7a5fd5763983
help.outbrain.com/customer/en/portal/articles/1575129--intermediate---108-7-best-techniques-to-promote-your-website-for-free
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