When you see a visionary with his/her crazy ideas, throw away the word “crazy” and try to listen him/her of what s/he’s talking about because maybe in his/her story million dollar idea is hidden! Every new idea can’t last long because we are living in the world of innovations! Sometimes during the day we change our ideas few times, that is because of different information. It is necessary to hear what our clients are trying to say about our offer, because they decide whether something will be successful on the market or not.
Think constantly, trends and competition are keeping you awake. Be careful and react quickly that is the trend of modern business. Inspiring promotion – hanger of success To be different from others that work under stable patterns I decided to do different promotion of my new book “Wear your success” Imagine book on a hanger for wardrobe! What can you say about that? Hanger with “crazy” colors and specific designed box that look like suit having shape of dollar and inside – beautifully designed book! To increase the sale of my book I have ordered 500 promoting hangers (without books) and I gave them to professors and students.
What you think hоw the dean reacted when he received package with hanger inside and offer for book sale! I will leave you to imagine the dean’s first impression and try to picture yourselves in dean’s position! I know that after this idea there will be lot of people who will do the same which is good but at same time it is a real problem. I must think of a new idea so I can do similar promotion to my next book. When you are unique in something than people will remember you! That is the same as you have original of Mona Lisa picture, after the original is one copy and then all the others! Original is original; if you are original and first in something you will exist on the market more and that is your point!
Humble Episode from "Wear Your Succes" by Dr. Great Success
( To be Continued )
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