The company Apple the most valuable company in terms of public trading in the world, this is due largely to the phones iPhone , which are considered the most successful mobile product throughout the ages with the sale of more than one billion devices, but it should be on the company to address global challenges and the possible emergence of new types Of devices to replace the iPhone, just as it did when an iPhone replaced an iPod and other devices a decade ago.
The smartphone is now the dominant computing platform, but companies such as Microsoft, Google, Facebook and even Apple have already begun investing heavily in enhanced reality technology that integrates computer graphics into the real world.
It is now thought that this technology will one day reach light and portable smart glasses so that it will be able to replace all the screens in our lives today, including iPhone phones. Apple sees what other technology companies see as the smart phone market is not the engine of growth that It was a few years ago that these companies need something to replace.
CEO Tim Cook likes to talk about the enhanced reality. Earlier this month he told the Bloomberg newspaper that he was very excited about it, and it was not the first time Tim Cook had raised a talk about a new big product of enhanced reality.
Cook said last year: "Enhanced reality may take some time because there are some difficult technological updates but it will happen and it will happen in a big way, and we will wonder when it happened and how we lived previously without it and we wonder today how we lived without our smart phones "He said.
The Secret Project
Apple has always denied that it is working on digital glasses, although there are widespread reports that it is exploring a digital optics product. The iPhone maker never talks about its future products but hints at those products in two key ways through acquisitions and through Software versions.
Earlier this month, the company announced its enhanced platform called ARKit, a platform that makes it easier for developers to create immersive applications for iPhone phones. This platform has shown some amazing results, although Apple has not introduced many applications developed using this Software.
The idea is to launch a number of adventurous reality applications this fall, which will be available to iPhone phone users, increasing the likelihood that Apple's glasses will emerge more than ever before, to be shown later in a library of creative applications.
The company's ambitious ambitions for its acquisition of the German company Metaio have begun in a multi-million dollar deal in 2015, according to a person familiar with the acquisition. Metaio's technology and talents are supported by the ARKit platform, Apple is working to develop a camera.
Thomas Alt, chief executive officer of Metaio, said on his personal account on LinkedIn that he is currently the director of procurement at Apple's strategic deals team.
Apple has since continued to buy several other companies working in the field of enhanced reality technology. Reports published last week revealed that it had purchased the German company SensoMotoric Instruments, which built a pair of smart eye glasses, a technique that is viewed positively By emerging emerging companies.
Apple seems to be looking for other companies in the field of real-estate acquisition. A group of Apple employees were present at the Global Enhanced Reality Show in California earlier this month, one of the world's largest industry events. Enhanced reality, and is attended by most major companies in this area such as Microsoft, Facebook and Google.
Apple has not previously considered using its products as spare parts for its other devices, while former employees of the company recalled that Apple had started working on phones For iPhone because it was looking for what could replace the iPod, a device that generated significant revenue for the company in 2005.
This suggests a new shift to another platform over the next few years. The potential product for this time is a phone for iPhone, a much larger product than an iPod, which has already begun to appear in analysts' expectations.
Apple analyst Jane Muenster said earlier this week that his forecast was that iPhone handset sales could begin to decline over the next decade. Monster believes that iPhone sales will slowly replace the sales of a product called Apple Glasses, which is expected to be available. For sale in 2020 for $ 1300.
According to market research firm IDC, the smart phone market is expected to grow by 3 percent a year until the end of 2021, but one new emerging category could provide the company's huge growth potential - enhanced and virtual reality glasses. IDC expects the glasses market to grow to A compound annual growth rate of 198 percent until 2020.