In the age when technological advancements are bringing us new and exciting things at an increasing rate, avoiding the urge to be an early adopter of every new shiny piece of tech is often the sensible move. Especially for a business owner.
It’s a risk management thing at its core – early adopters are the first ones to benefit if the thing succeeds, but they’re also the ones who lose if it fails.
Being skeptical can save your business from sinking loads of money into the next big social network that will never really take off. However, it might also prevent your brick-and-mortar store from adapting to a customer journey that starts online and ends in a physical store, thus losing valuable customers.
Business owners need to be careful where they devote their time, money, and attention. But it’s with that in mind when we say that, in 2019, dipping your toes in live video streaming is a no-brainer. It might even be one of the best business moves you make.
read more: https://restream.io/blog/why-should-your-business-live-stream-video/