Samsung 837 opened in February 2016.
Samsung 837 is the company's flagship store in New York City.
The space is designed to let visitors try out Samsung products.
The store's employees won't encourage guests to buy anything, and the store has limited inventory on site.
Many of the store's installations are designed to be shared on social media.
Samsung 837 has been called a store that doesn't sell anything, but that's not quite true.
It's true that the New York City store's employees won't push guests to buy any Samsung products, and the space has only a small amount of inventory on site, but the store is selling something else: the idea that Samsung will make shoppers happier than any other tech company.
Shoppers can lounge in one of the living room displays pumped with holiday-themed scents (we noticed cinnamon during our visit) and consider how nice that 60-inch flat-screen TV would look in their home. Or, they can come to a free Luke Bryan concert held in the store and send Snapchats to all of their jealous friends.
Take a look around: