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The Prologue: Young People Always Want to Exceed Normal Things:

Young people, with thousands of dreams that lead themselves to do many things. Every day trying to challenge yourself to be able to surpass normal things in a positive aspect, which is to get out of the safe zone.

Pop culture among Indonesian youth is the biggest opportunity for culinary entrepreneurs to successfully establish a place to eat.

The largest consumer market today comes from young people. Plus the use of the internet that changes the promotion strategy of a product, it must be understood by a brand.

Warunk Upnormal, is a cafe that now has many outlets in major cities in Indonesia. Warunk Upnormal managed to attract the attention of young people and also became a conversation because it successfully stole the attention in terms of young pop culture.

Young people who are the target of the promotion strategy for Warunk Upnormal business success are students. WHY?

Hours of crowded cafes start in the afternoon until night

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Indomie (Instant Noodle) and Student Lifestyle

Do you know about Indomie? For Indonesian people, Indomie has a special place in their hearts. Indomie is one of the legendary brands of instant noodle products that have been inherited from generation to generation so that the Indonesian people equate Indomie and instant noodles because of the brand's attachment in the community.

Indomie is the other name for Instant Noodle

Indomie is also famous as a favorite food for students. Indomie is known as a cheap, filling and delicious food even though the presentation is very simple and can be instant (although in terms of health is not good). Of course these factors make students really like instant noodles!

Gathering with friends when financial is thinning is not a problem because they can enjoy a bowl of instant noodles with togetherness.

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Indomie Becomes a Warunk Upnormal Signature Dish

Indomie by Warunk Upnormal

Want to be popular around young people? Give young people a touch of something very close to their lifestyle, and improvise beyond the normal conditions they usually feel.

TADAAAA! That's how Warunk Upnormal's success was interesting for young people to make the Warunk Up normal part of a fun lifestyle.

Warunk Upnormal makes various menu variations from instant noodles. Instant noodles are created with many other traditional foods that have also been passed on from generation to generation in the community, such as soto, processed meat, goats, kikil. And, don't forget the spicy flavor that is characteristic of Indonesian food. This combination is an attractive menu for young people, of course with low prices (the main attraction of students!)

The main ingredients of instant noodles are varied with spices and toppings:

INDOMIE SAUCE OF CHEES
INDOMIE WITH KIKIL (instant noodles with toppings are cowhide which is supple textured when cooked)
INDOMIE SOTO
INDOMIE SAMBAL MATAH
INDOMIE WITH KANGKUNG SAMBAL TERASI
and many more

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The Choices of My Favorite Noodles

I chose to enjoy Indomie Soto. The savory broth makes simple noodle dishes special because of the strength of the spices, such as the delicious soto soup from traditional Indonesian dishes.

Then, I choose_ Indomie with Kangkung Sambal Terasi_ as my favorite instant noodle dish. Water Spinach With Chili Shrimp Sauce which is used as an instant noodle topping makes me remember the home-made dishes my mother presented. Hmmm, I miss my mother in the village!

Drinks that complement this popular menu, I chose Ice Taro, and Chocolate Ice. What a pleasure for this young soul vibes like me!

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Toast and Coffee

Moreover, offerings that complement young people's pop culture today? The answer is toast and coffee!

You can see that indomie, toast and coffee are clearly written in the menu ordering space. Yuup, that's because Warunk Upnormal focuses the menu on the three types of menus that contribute to the biggest popularity of the lifestyle of young Indonesians.

Regarding coffee, Warunk Upnormal provides famous coffee in Indonesia, namely GAYO COFFEE. KOPI GAYO will warm up together with friends, or accompany students to do assignments or young people complete their freelance work in this always crowded cafe!

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Rice

Indonesians have not been said to really eat, if they have not eaten rice as a staple food for the Indonesian people. That's why Warunk Upnormal also provides various variations of rice with Indonesian dishes that are rich in flavor from spices!

Serving a variety of rice served with side dishes:

Green Chili Young Goat Rice
Kikil rice
Chicken / beef / wagy rice
Spicy Sambal Meatballs Rice

My favorite rice dish is rice with young Goat with green chili seasoning. Spicy taste, my favorite. And, the texture of the young goat meat is the right choice for me who is tired of eating chicken.

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Ice Cream

The mood of young people is like a rooler cooster that easily rises and falls. Ice cream is a powerful way to keep the mood of young people stable. If the mood is good for young people to be stable, then they will be able to productively produce a lot of work and do positive things to be shared in their environment.

Warunk Upnormal through variations of ice cream, as if to calm the young mood after a day of being attacked by various problems, especially for students who have many tasks at the university.

Warunk Upnormal's ice cream is varied with a variety of refreshing fruit toppings!

My favorite is Lcyhee Maniac: Ice cream served with mango and lcyhee pieces! It really became my sedative after a day I had a bad day at the office. Really my moodbooster!

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Eat, Play, Work!

Warunk Upnormal is not only interesting with a variety of unique and unique foods, but also Warunk Upnormal makes young people feel at home by providing various games.

Games available in various Upnormal Warunk outlets in various cities, namely: Scrabble. UNO Card, STACKO UNO, Table Soccer.

When I visited Warunk Upnormal, there were two teenage boys who were playing fun on Table Soccer.

After eating, visitors can play to build more togetherness and friendship. After quite satisfied playing, young visitors from this cafe can work with their laptops.

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Facilities That Support Visitor Work Performance

Wifi is an important facility that supports workers or students today. Usually in public places such as cafes, wifi runs slowly and makes users of this facility upset. But, not with Warunk Upnormal. Wifi in the cafe is very fast to support the work of the visitors.

It looks like Warunk Upnormal really understands the desires of young souls especially in big cities, who want to be fast, but comfortable.

One place that can be a place to eat, play and work, why not?

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What About The Situation?

Warunk Upnormal is specifically for metropolitan young people who want to eat, as well as play, as well as work. The area is divided into indoor and outdoor. There are two floors that can be used to receive many visitors.

First floor, full non smoking. The feel here is warm. There is also a table football play area.

Young people who like to take pictures and share them on Instagram, don't need to worry about this because Warunk Upnormal provides a spot to take pictures with a good background, accompanied by a motivating quote.

You know who’s awesome? Read the first word.

Yeeep, you're awesome! Warunk Upnormal wants to spoil the visitors with a special and amazing feeling.

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While on the second floor, it is divided into a non-smoking room. The layout is minimalist with good lighting, supporting for someone's work with a laptop.

For the smooking space, visitors can choose an outdoor area on the 2nd floor. This outdoor area looks spacious and can accommodate many visitors

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How If Visitors Want More Private Space?

Visitors can order a Private Room, which is on 2nd Floor. This Private Room allows visitors to not be disturbed by the atmosphere outside the room, or even other visitors cannot hear the chat in the Private Room.

This Private Space is also suitable for meetings with co-workers.

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SUMMARY OF MY OWN GUIDE

The vibration of the young soul in the Warunk Upnormal was very felt. From the selection of minimalist room designs, games to be played with friends, and facilities that support activities for visitors who work with laptops.

Warunk Upnormal is also famous for having many plugs or sockets so that visitors don't have to worry about their gadget batteries running out. In each seat, a place is provided to charge the gadgets.