Vero, a free download on Apple's App Store and Google's Play store, promises to be a new kind of social network - one that lets you share content with specific sets of friends, doesn't allow ads, and delivers posts in a chronological feed instead of one controlled by an algorithm.
The Vero app actually made its App Store debut in 2015, but it quickly gained steam and reached No. 1 on the App Store this week, propelled by a user base that skews heavily male and heavily millennial, according to app analytics firm Apptopia.
Introduction to Vero
How to use the app that's blowing up among millennials right now.
Once you download the Vero app from the iOS App Store or Google Play store, you'll need to sign up. You'll be asked for your first and last name — there are no usernames on this app.
Vero's interface is pretty different from other social networks. Here's the first page you see when you finally log in.
The icons along the top are for search, your user profile, collections (content that's shared with you), notifications, and chat. Once you have connections and start posting, your feed will appear
Vero's search icon takes you to a page similar to the Explore tab on Instagram. Here you'll find popular hashtags, featured users, editors picks, and products you can browse
This is also the best way to find people you know who are already using Vero. Just click the "Connections" button.
Right next to that user profile icon is the Collections tab. Everything that's shared with is sorted and stored on this page.
The speech bubble icon at the top right corner of the screen brings you to the app's chat function, where you can send direct messages back
To the left of that icon is the Notifications tab. If anyone adds you on Vero, it shows up here.
To share a post, tap the "Vero" button at the top left corner of the screen, which takes you back to your feed. Then, hit the "+" button at the bottom of the screen.
Vero lets you share several different types of posts: photos, links, music, movies and TV, books, or places.
Much like Instagram, Vero lets you upload and edit images.
When you're ready to post, you can decide who should see the post.
This is similar to something Facebook offers, but it's not available on Instagram
.Vero posts can either be totally private, completely public, or shared with select groups of friends.
The main reason people are so excited about Vero is because once you post something, it will appear in your feed chronologically rather than sorted using an algorithm like on Instagram.Vero says it doesn't allow advertising on the app and that it will rely on a subscription model instead.
Vero is offering a free subscription for life for its first million users.
Vero is free to download on the app store and Google play store.
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