In many recent updates, a series of accounts of professional marketing companies have been locked to hurt many advertising campaigns of brands.
Over the past two weeks, the Facebook advertising community in Vietnam has undergone updates that they call "Facebook storm". It sweeps accounts that "flush" advertising dollars, and involves serious payers for the platform.
Reduce interactions, increase errors
"The same advertising content reached 200,000 before reaching the current only 3,000.However, only the whole turn, not appear comment.I tried 50% off the price of the product but the ads are not the right customers. "Minh Khai, the owner of an online fashion shop in Hanoi, says about Facebook's recent" squeeze ".
Facebook is slowly overloading browsing content. Photo by Dave Simonds.
Besides being blamed for "squeeze", Facebook has repeatedly encountered technical errors over the past two days. One of the errors that directly affects the effectiveness of the seller's ads is not showing a comment.
"I run ads, guests want to buy will comment, Facebook is more than a comment hidden comments, as if I lost revenue, advertising is still paid as usual, almost Facebook has no aftermarket policy for buyers. "said Kim Lien, owner of online cosmetics shop in Tan Binh district, HCM City.
Browse ad "improvisation"
In addition, Facebook also often unkindly blocked the advertiser account of the seller for reasons of policy violation, unusual activity.
"Sometimes I do not know what the policy violation, the ads run for several months, the message broke the same content running on two different accounts, the one is not approved," Nhan Nguyen, Facebook advertising service providers are urgent.
In order to deal with Facebook's "rain early afternoon" mood, marketers forced themselves to have more advertising accounts, which in turn blocked the campaign.
Too much adrenaline rush, many have expressed their grievances.
Previously, the Enterprise Manager account was capable of containing 2,500 advertising accounts. However, this number is now reduced to 10 accounts. "With the media companies receiving advertisements for many customers, the 10 accounts do not penetrate where compared to the customer per month, so ads are fun to browse, sad to lock. censorship, "Nhan added.
Few brands and agencies spend tens of billions every month for Facebook advertising in Vietnam. Their business management account is said to have "free card". But after a series of accounts are often "crash victims" now the agency account was also "massacre" not regret.
"The agency's unpredictable marketing and unpopular brands show us the disdain for Facebook, and they despise those who are making huge profits for them." Large media unit in Ho Chi Minh City, sharing.
Depends completely
Many advertisers expressed frustration when they encountered a problem with the support team of Facebook to solve. But in response to only the apologetic lines and support appointments "never met".
"When I contacted them for help, they told me all my hours, sometimes only all the messages were programmed," said Thanh Tung, an agent in District 3. , Ho Chi Minh City talks about appointments with employees Facebook.
Message from noon, to receive late response time.
It is with people who can communicate with Facebook staff in English. If you want to use Vietnamese, customers also have to wait more tired.
By way of serving "bring the children to the market" that many agencies instead of strongly protesting with Facebook choose to rent the account running stable at a cost of 2% running ads.
"In Vietnam, the agency and brands are over-dependent and the Facebook channel." Instead of spending time arguing with them for support, we often find a 'tut' for ourselves, "Tung said.