According to brand experts in the 2017 National Sales & Marketing Festival, three effective digital marketing trends in 2018 will be Facebook, mobi and social video.
The digital revolution is giving businesses new opportunities to reach consumers at a cheaper cost, making it easy to implement sophisticated, fast and effective digital marketing campaigns at the same time.
Social media stories are among the top 20 media trends
Joachim Schmaltz, Vice President of Globe Content Partnershipps Wochit, said that over the next five years, Facebook will primarily display all videos, many of which will appear on social networking sites. "I think the increase in video use on social networks has increased over the past two years, the proceeds from these videos are quite large. Six months now, Facebook has been able to charge the video, which is the opportunity for the brand. However, making video is not easy, many brands are down for video, because the number of videos available on the market is not much, "said Joachim Schmaltz.
According to Joachim Schmaltz, the important message is not to think about the problem from the marketer's perspective, but to look at the problem with the video-makers. Make a video in the first three seconds to get people's attention, share it, share it, have a unique perspective, focus on a group of people, A community group that we want to target. The last factor is emotion.
"A magazine editor in Australia told me not to start with the big bang, start with sharing. Creating a video that draws viewers on a social networking platform requires a different approach, how to create a spotlight in daily video sea? Must create videos that constantly entice viewers. The agency number requires $ 25 per video. Being constantly connected with consumers on this front will help us make a profit, "said Joachim Schmaltz.
Referring to the Wochit platform for video editing, Joachim Schmaltz said: "We are trying to create the simplest platform for video. Currently 500 brands have done in our platform based on cloud computing, it can effectively create 250 million views per month. Everyone can create professional-looking videos at an affordable cost, in order to stay connected with their customers, to increase efficiency.
Videos are universal, spread around the world, how to create those videos? I want to talk about the high-capacity video sharing on the Wochit platform, which takes the least amount of time and money, producing a lot of videos at the same time, which is unbelievable compared to the way we previously produced video. usually, common, normal".
The most effective marketing channel is Facebook and mobi
Ms. Nguyen Hoai Trang, Vice President of Customers of Kaltal Millward Brown, said: "According to the survey, the duration of Vietnamese people using mobi is many times higher than other countries in the region and the world. This year is the year of the mobi. Nguyen Minh Quy, Chairman and CEO of Novaon Internet Group, commented: "According to the poll, the most effective advertising and marketing channel is Facebook, with the highest growth rate in the world, over 40% in the world. . Vietnam market is relatively special, advertising revenue of Facebook in Vietnam with both Thailand, Singapore and Malaysia combined. It is the skill of exploiting Facebook of the business of Vietnam has made the countries in the region to respect, even many people think that Vietnamese businesses must train Facebook users in business.
Ms. Tan Hui Woon, Strategic Director of The Purpose Group, said: "The data has been shared by all, the customer experience is the most important, what we are doing is the trend, if not Making the connection with the consumer is backward. For small and medium businesses, wanting to make a social video first must define what a professional video is. This is both a matrix, an iPhone can also be like a camcorder, it is important that the story is told in the video must be clearly expressed, and must publish the video under creative vision. My advice is to rethink the approach, redefining who the video is. Story telling is the most important, to define an interesting story, based on a shared message targeted to the audience you are looking for.
"Mr. Nguyen also said that do not attach too complicated adjectives related to technology, communicate to customers the story is very close, exploiting the benefits to customers. "We often underestimate the impact of the trend, but appreciate the speed, so respect facebook, digital, but never forget the traditional channels. Many times the cost is much cheaper, building the advantage for the company. The power of the data must be seen as investment, monitoring, balancing ... can be the most difficult part to pilot, then expand. "