This curve is the Gartner Hype Cycle, placing emerging technologies across five phases.
You can see Virtual Reality (VR) is on a Slope of Enlightenment, while Augmented Reality (AR) is midway through a Trough of Disillusionment.
That said, at Oculus Connect this year CTO John Carmack reminded everyone that we’re only 1% down the road with VR.
And Apple released ARKit 2 with stunning multiplayer AR, so this don’t take the curve for gospel.
It is an interesting lens for viewing immersive technology through, to help set expectations while championing their use.