It seems likely different color Mate 10 committed.
Last year, Huawei released a middle-grade smartphone "P9" equipped with a double lens camera in anticipation of industry trends, was also co-developed with German long-established camera maker Leica manufacturer attracted attention Huawei. The Huawei product has a good texture when taken, and makes me think that China equal "cheap worse" is no longer a stereotype. It is also a global successful smart maker, it was the second largest in the world, surpassing Apple in sales.
In fact, executives at the headquarters of such in China / Shenzhen and the research facilities in Shanghai, so team explored the reason why recently attracted attractive products have done.
Huawei head office entrance. The prestigious buildings are super luxurious, they are large companies.t seems to be a university campus.
Beautiful women's in uniform.
Making devices suitable for the network that is unique strength Huawei's
First of all, the interview of Executive Jim Xu.
We recently feel that Huawei's products have become much better. How did you come up with products like this now?
Jim Xu: I used to manufacture and sell smartphones at OEM, but switched to development and manufacturing with own brand five years ago. At that time, emphasized the following three points.
The first is to guarantee product quality, the second is to strengthen after-sales service.
The third is differentiation from other Android makers. In P9 we have partnered with Leica and succeeded in raising the quality of the camera remarkably. Also, we have been working on basic matters such as dual SIM compatible with long-lasting batteries. This year I announced the world's first AI compliant chipset, but I am aiming to win with other manufacturers with high technical power.
Huawei was originally a company that manufactures, develops and sells communication infrastructure equipment for business operators. Is not it hard to make a smartphone for consumers and sell it?
Jim Xu: Huawei may be unique as a smartphone maker. A company that handles smartphones and Internet infrastructure at the same time should be unusual. It is probably the best difference with Apple (Apple), Samsung (Samsung), Sony.
Ten years ago, Huawei, who was working on the 4G network, came up with a big challenge: "How do we make customers use mobile networks?" The solution was to release the dongle's data card - USB modem. This was a big hit and it became almost oligopolistic.
Although we will enter the era of 5G from now on, how to make a terminal accepted to the market in the same way, how to shift to the 5G network becomes important. Huawei has an accumulation of communication technology, and it also has precedence. I would like to lead the world using synergies and synergies with such accumulation.
In order to get consumers to use VoLTE, video, big data, games, and cloud storage properly, you must first make a network and make devices accordingly. By doing so, we believe we can provide the best user experience. And this is exactly the unique strength that Huawei can differentiate from other manufacturers.
In Huawei, both devices and network infrastructure are made and tested in a similar laboratory. The development of CPU, GPU, image processing, the battery is carried out in cooperation with network research and development, so it is easy to generate a synergistic effect. The result of the network side can be made use on the terminal side as well.
Whether "Your device is optimized for the network" may be a part that the user can not understand, but Huawei has made a smartphone firmly from such a basic point It seems to be said that.
The state of the research facility in Shanghai. The photograph is a facility for carrying out the durability test of the software.
It is like a shelf, a device such as a smartphone is put in each one, and it is checked whether it is malfunctioning or malfunctioning software while running for a long time. If the specified quality standard is not satisfied 95% or more, the device will be returned to development (Image: Huawei)
Facility that tests whether the wireless function of the smartphone functions normally, radio waves will fly (Image: Huawei)
The optimization of the camera and Android.
On the other hand, how did you face products at the development site? Li Chang Zhu Director of the smartphone department.
I think that the recent Huawei products are much better, but what was the technology field that was focused on for that?
Li Chang Zhu: It is a camera function frequently used by users. Last year it was Mate 9 and this year at P10 we have raised the quality of the photos by the partnership with Leica.
For example, when taking pictures, the aperture is important. We have improved the performance of F2.2 at P9 and F1.8 at P10 Plus, but it was a hard time because we had to make the terminal thin while increasing the aperture.
I am borrowing the power of Leica by image technology, but I developed and studied optical surface and photographic quality at Huawei, it is in the form that Leica checks by subjective and objective tests, and I am going to pass the exam You can leave Leica's inscription with. Leica's check is aimed at the quality and performance of the optical and image quality.
I have been doing various kinds of photographs on photographs, but I think that Huawei's commitment is often seen in portrait mode. Apple announced the new iPhone, but similarly, portrait mode is being researched and I feel that "both are pursuing something consumers want."
Besides, I invested a lot in optimizing Android last year. Android smartphones are getting late as they are using for a long time. Memory is getting low.
Open source Android supports a variety of applications, but there is a disadvantage that resource limitation to each application is loose. Therefore, when you use the application for a long time, it uses a lot of memory and battery, the operation gets fuzzy.
Therefore, we began optimizing the system. Specifically, I organized files and documents and used memory efficiently. Managing the authority of the application, I made various improvements such as how to do the mechanism of CPU scheduling, background, wakeup function. At that time the goal was "Although using smartphones from 12 months to 18 months, the performance degradation was less than the initial 20%", but it has been achieved so far. Huawei has a laboratory that improves the adverse effects of such long-term use, and we are repeating durability test there.
We work with external testing laboratories for improvement. As a result of being evaluated by a famous German rating agency "Connect", the goal of "performance deterioration is 20% or less after 12 months to 18 months has been achieved". I would like to do it with media and lab that can do such verification. Consumers also benefit from it.
In Shanghai's building, Starbucks. It was used for discussion space among employees.
It's a Silicon Valley-like culture, seems that there are many people who take a nap for 2 hours at Huawei lunch break.
We have dual cameras installed by other companies, but how are you going to differentiate them?
Li Chang Zhu: Although dual cameras are certainly a big trend, we are doing a lot of efforts even at Huawei. I have a desire to "take pictures of the best quality to the user and have fun."
First of all, I want to improve the quality of the optical module. Also, you must improve the quality of images, including color, monochrome, and movies. I would like to improve digital processing, promotion, super night scenic shooting etc. We are planning to introduce 3D scanning technology, further improving aperture, measuring depth and depth. We are also working with Leica to improve the zooming function. I hope to realize it with a new product after 1 or 2 years.
Both Jim Xu and Li Chang Zhu are impressive to repeat the word "quality". Looking at the story of the development research and the story of quality control are always a set, you will probably have imposed strict standards on your own from usual.
Huawei will announce the new flagship smartphone "Mate 10" on October 16, 2017. Especially in the AI-equipped chipset "Kirin 970" which will be linked with network development, it seems that the unique strength of Huawei can be seen.
