Sorry for the delay...
I have been tweeting like a mad woman for my various clients and for my own brands!
Here are my basic rules and remember I have 26 accounts so I may OR may not know what I'm talking about.
- Bio: You have 160 characters to get people interested in who you are and what you have to say.
This is your moment to shine so think about it and be authentic. People can smell BS a mile away.
The takeaway from this: Don't be full of shit.
Here is mine on my main account @travelinggreek
When you build your account don't leave it half done. All or nothing. That's my philosophy because people will start looking at it the minute it's created and it shouldn't take you more than an hour to make a killer (or professional looking account.)
Your cover photo is what will catch someones eye. Make it a gorgeous background or at least if it isn't gorgeous make is relevant to who you are or your brand.
1500px by 500px is the size you are looking at to make the background fit and look good. If it looks bad to you it will look worse to others so be mindful. If you're like me and can't be bothered to figure it out use a program like Canva (free) or what I use RelayThat which does my thinking for me (full disclosure it will also set you back 25.00 a month but it's worth every penny.)
Your profile pic can be your photo or brand logo but quality is everything. My old logo was so memorable that I once handed my business card to someone who exclaimed "I know who you are! I love you!" THAT is the response you want.
My current logo is a red shoe. Is it as memorable as the other? Probably not but it is an accurate reflection of who I am right now. In a year or two we will see. I find myself constantly evolving and so is my brand.Twitter will automatically send out a tweet telling the world you are a newbie. Delete that. I don't get it but that's a twitter thing. They will also force you to follow people (mostly celebrities) based on your interests. I like makeup but I don't want to follow Kylie Jenner at all, EVER. Play with it a bit to figure out who you actually want to follow (My next post will be on the whole follow/unfollow controversy.)
Get your account looking professional quickly and easily by retweeting a few pieces of content that you find interesting then create six tweets, each with a photo. Post three on the day you create the account and the following three the next day.
You can schedule them in a program like Buffer three hours apart. Your Media Gallery will be set and your page will look good, reflecting the message you want to convey. The media gallery is to the left of your feed.
There is a space for a website link. Use it. Even if you don't have a website yet or never plan on having one. Add a link to Facebook, Instagram basically whatever makes you happy but don't leave that space blank.
Creating a tweet is the final step. You only have 140 characters so make it good! Whatever the topic is be sure to add at least one hashtag. On Twitter hash tagging is essential. It's how the platform works and how people with similar interests will find you. Don't get crazy, no more than two to start.
This may all sound complicated but it really isn't.
If you treat your page like real estate than you will have a successful Twitter experience. Make every post count.