Apple will launch at least three new iPhones today, September 12, at its new campus in Cupertino, California.
There has been much speculation about these upcoming iPhones. All signs point to Apple announcing the iPhone 8 and 8 Plus alongside a completely redesigned and more expensive iPhone X.
The pressure is on Apple, too. It's the 10th anniversary of the first iPhone, launched in 2007, and the company is expected to unveil some big updates to mark the occasion.
Wall Street analysts hope that the new iPhone X, which could cost over $1,000, will drive a "supercycle" of sales and propel Apple to become the first trillion-dollar publicly traded company.
A fake 'dummy' unit out of China depicts what the iPhone X may look like based on reports.
Apple rarely comments on upcoming products, but some uncovered software code related to the forthcoming iPhones suggests that many of the rumors are accurate.
Business Insider will cover everything Apple launches live, but in the meantime, here's what we're expecting from the new iPhones: