according to the British media controller Ofcom, in the first quarter of 2018, the number of subscribers to the streaming services Netflix, Amazon Prime and Now TV (owned by the media group Sky) in the UK reached 15.4 million people, and the number of traditional television, including satellite and cable, was 15, 1 million people. Thus, for the first time in the country's history, streaming broadcasts outperformed TV, Quartz said .