Internet, has built innumerable changes, among which, we must undoubtedly mention those that affect our interactions. Before, face to face predominated, live and direct relationships. Today, with the triumph of the screens, the likes gain ground to the physical space, and the reality takes other forms previously unknown.
And that brings us to the economy of data.
Every time we do a search; when we google a photo; at the moment we give a like ... with those interactions, we generate data. The calculations estimate that 90% of the data stored in the world's largest servers have been produced in the last two years.
And the number continues to rise.
Who wants that data? They seem like dead information. Flashes of leisure time with which some spoils kill boredom. That may seem, but business research has used the interactions of individuals to improve their business models.
Thus, when a mindundi searches for information on second-hand cars, cookies, servers, sessions and other internet devices, record that information with the intention of selling it to specialized companies ... and provide the subject with related advertising.
Microsegmentation and hypervigilance go hand in hand.
This at first sight could seem sinister: Facebook would know aspects of our privacy that we put in doubt ourselves. Life at the service of algorithms. The world under the tyranny of artificial intelligence. However, not everything is bad, because the big data business has opened the door to countless new professionals, data analysts eager to get hold of a piece of digital pie.
And go if they get it.
The business of data analysis, grows year after year in an endless spiral.Companies looking for marketing and advertising ... an entire economic empire at the service of digital kings.
Whoever wants a profession with a future, it is better to get away from administrative work as if they were allergic. Robotics and data, perish like new suns on the horizon of the fourth industrial revolution.
And nothing seems to cover its brightness.