Finally, ICON may have a proper marketing support by making a MoU with the digital Marketing specialist in Korea
Today, theloop and AD4th, the digital marketing leader in Korea, made an MoU for building better marketing strategies. ICON (ICX) has been notorious for its poor marketing strategies and activities, even suspected as a big-time scam coin. But thanks to the MoU, it is expected that investors around the world and blockchain enthusiasts would get a better access to the information of what theloop team and ICON project are doing and how the project is going so far.
And Matthew Lee(@mechuriya), a Co-founder of AD4th Insight, has been just headhunted by Naver, the biggest portal site in Korea, taking the director's role of Blockchain project in Line team (Naver's main messenger application). I believe good cooperation between Naver and AD4th can be expected.
The following is the full translation of Bloter's news article.
theloop-AD4th, Making a strategic partnership for a better blockchain-based advertising ecosystem
Source: the Bloter.net Jong-yup Kim, CEO of theloop (on the left) and Ken Hong, CEO of AD4th Insight (on the right, @powerguy)
AD4th Insight, the leading company in the digital marketing field, and theloop made a MoU for the blockchain-based digital marketing partnership on April 17th. Both companies agreed to make joint efforts to promote the marketing ecosystem based on blockchain technologies.
Ken Hong, CEO of AD4th (@powerguy), announced in the agreement ceremony, "I will make an utmost effort to find great opportunities in blockchain business based on the Loop-chain Technology through the MoU with theloop and I have actual plans to develop such opportunities into a real business in the near future." He added that the advertising industry has been faced with the dead-end as the conventional advertising industry has only benefitted advertising brokers rather than sharing the fruits with the contributors of the entire ecosystem, who have actually made it possible to prosper. He also expressed his aspirations saying, "I will cooperate with theloop and take the lead in establishing the advertising industry and a new ecosystem where we can overcome the limitations that have remained in the advertising industry."
AD4th Insight just changed its company name from FocusM to AD4th Insight in this March. The company's new title means that it will give a new challenge into the blockchain-based business areas. With its vision "No.1 Blockchain AD tech company in Asia", highly skilled talent from big companies including Naver, kakao, Line, Internet portal sites, Coopang, Ebay Korea, Chosen Media, GS Homeshopping, and SK Telecom are joining the company. Based on their business experiences and partnerships with many companies, AD4th has been developing various kinds of businesses on the Blockchain.
Starting with the first Blockchain Demo Day event, "New Kids On the Block(chain)", AD4th is expanding its business territory toward business training, DApp projects, and marketing support. In the near future, AD4th is planning to enter into the business of accelerating DApp projects like VC companies. With the cooperations with Large conglomerates in Korea and many startups, it has been preparing DApp projects currently. CEO Ken Hong (@powerguy) said, "Blockchain business has been shed a spotlight inside and outside the country (Korea) and got a huge attention from the end of last year. As many blockchain technologies that provide new platforms have been developing and advanced, the entire Internet and Mobile industry will face an overhaul, creating a new IT ecosystem and revolution."
Ken Hong (@powerguy), ECO of AD4th, is a digital marketing expert with 20+ years of experience. He took the leading role of Search AD operation team for 10 years at Naver since it had been on the initial stage. He co-founded a listed mobile AD company FuturestreamNetworks (Cauly) and made a success. In addition, he worked at the Riot Games known for its game League of Legends (a.k.a LOL) and the VC team at GS Home-shopping. From the beginning to the Exit, he has many experiences. He also has established a great network with business leaders in Korea for producing a famous Video channel, "Never chicken out on Investment." Recently he has been producing different kinds of media channels including "Blockchain World", "Just Start Blockchain!", and "Blockchain Encyclopedia."