President and Host at Blockchain TV, Jason Cassidy, explains that promising projects are taking the ICO route over the traditional venture capital path because of the low barriers to entry.
Cassidy notes that the rules of engagement for ICOs are often set by the project team, giving them considerably more control. This is the opposite of the venture capital space, where the investor usually dictates the flow of negotiations.
He elaborates, saying another important factor in the ICO boom is the relatively low cost to launch a successful crowdsale. ICOs are also raise capital much more quickly than the traditional funding routes, making it clear why projects often prefer Initial Coin Offerings.
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