First of all, Thrasher is a monthly skateboarding magazine, founded in January 1981 by Kevin Thatcher, Eric Swenson, and Fausto Vitello, and published by High Speed Productions, Inc. of San Francisco, USA. Trasher consists primarily of skateboard and music related articles, photography, interviews and skatepark reviews. It also maintains a website,an online store, a video collection, a radio show, and a forum for registered users.
But something that's interesting about this company it's why Trasher use punk/evil signs. I found a good explanation on reddit. A deleted reddit account says: 'Skating in it's 80s heyday was too late for the original Punk rock era, and landed smack dab in the middle of a nauseating New Wave/ Pop era. Music and skating went hand in hand. But, honestly, the imagery was about shock more than anything else. Skating was an outsider thing to do in the 80s... misfits and punks and losers. We got chased, beat up, boards busted, cops called. So, the imagery followed suit. It's a classic sociological reaction... "you think we're trash, we'll show how trashy we are". So we tagged everything we could, with skulls and pentagrams and anarchy symbols and all that shit, and giggled when the local papers would run pieces on satanic cults and crime. We weren't satanists... we just wanted to fuck with people. We were petty criminals, yeah... graffiti and trespassing and vandalism and noise complaints, but not satanists.' which I think it is the best way we can explain their branding. Do you have another opinion?