Global bath and toiletries market is projected to witness a modest growth over the next couple of years. The market is expected to be impacted positively by rising awareness about skin care, especially in the Western countries where a large number of consumers are highly conscious about their skin and hair quality. As the global population continues to grow, demand for bath & shower toiletry products is expected to further escalate. Moreover, increased consumer consciousness about hygiene and rising standard of living is reflecting favorably on the global sales of bath & shower toiletry products. Growing demand for natural and organic bath and shower toiletries products is also creating new growth opportunities for market players.
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The report offers an overview of the global bath & shower toiletries market. This comprises an introduction to the market, along with a standard definition of bath & shower toiletry products. In this section, market value and year-over-year growth is offered to the readers. Year-over-year growth provides readers with a broader view of growth patterns over the forecast period.
The report’s succeeding section focuses on drivers, restraints and key trends from macroeconomic, demand, and supply perspectives. Impact analysis of weighted average model-based growth drivers is provided in the report for better provision of decision-making insights to clients.
Following are the key projections from Fact.MR’s forecast report on global bath & shower toiletries market:
- On the basis of product type, the shower products segment is projected to account for the largest revenue share of the market over the forecast period. This segment is projected to reach US$ 16,250.2 Mn by 2022-end, reflecting a CAGR of 3.8%. Shower products are common worldwide and are available in various price range and variants. Meanwhile, the liquid bath products segment is expected to register the fastest CAGR.
- Based on sales channel, hypermarkets/supermarkets will continue to be the leading sales channel for bath & shower toiletries products. The hypermarkets/supermarkets segment is expected to surpass US$ 22 Bn in revenues towards the end of the forecast period. The retailers segment is estimated to account for over 35% revenue share of the market.
- Among regions, the bath & shower toiletries market in North America is projected to remain dominant in 2017 and the trend is likely to continue throughout the forecast period. The region’s market is expected to expand at a steady CAGR through 2022. In recent years, sales of organic and natural ingredients based bath & shower toiletries products have surged in countries such as the US and Canada. Increasing concerns over of carcinogenic nature of synthetic bath and shower toiletries product is prompting consumer to switch to natural variants. Europe is also expected to remain a lucrative market for bath & shower toiletries market during the assessment.
Online Channel Important in the Bath and Shower Toiletries Market
Online channels currently account for a revenue share of nearly 11% by sales segment in the bath and shower toiletries market but the e-commerce boon in progress across the world makes it likely that this will change very soon. Therefore, several companies have already begun investing in this critical sales channel and it is advisable to those who haven’t, as it seems, been unwise to ignore a potential market opportunity of nearly US$ 5 billion in 2022.
Overall, the global bath and shower toiletries market will continue to be influenced by evolving consumer trends. The role of packaging in increasing brand visibility is also a growing trend in the global market. During the forecast period, there will a plethora of developments that can shape the future of this market.
Competition Tracking
The report has also outlined the competitive landscape of global market for bath & shower toiletries, which includes companies such as Unilever N.V., Procter & Gamble, Johnson & Johnson, Colgate-Palmolive Company, The Himalaya Drug Company, Avon Products, Inc., Bentley Laboratories Llc, Sebapharma GmbH & Co. KG., The Hain Celestial Group, Inc., and ITC Limited.
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