UNIQUE is the only English word, as an adjective without a superlative. Yes, unique is very unique. It cannot be modified. So unique has no superlative, say "uniquer", or "more unique" or "the uniquest". That's what you should be, unique! You should be so unique that no one can create a superlative of what you do. That's what truly a Unique Selling Point, #USP is.
So have you found out why you weren't chosen for that deal, or job? Also, on a brighter note there’s always one major reason people love you. Perhaps if in business, why customers buy from you. But do you know it? You just need to identify it, then highlight as a front end, every time before you sell... #ValueProposition #USP
If you know it, protect it.
For Louis Vuitton, it's the exclusiveness and luxury. So for this, they'll never do promos or discounts. As a matter of fact, at the end of every year, they burn their unsold merchandise. They won't even donate it to charity. For Nike, its brand association. So Nike never talks about their commodity in their adverts, they talk about the athletes E.g., the Jordan by Nike Air (highlighting Michael Jordan). Now, to you, what is your Unique Selling Point?
What stands you out?
Why should I choose you over others?
Let's talk...
Remember, we will require a deeper breakthrough. When an egg is broken from the outside, life ends. But when it is broken from the inside, life begins.
Begin the break from the inside. Invest in your mind and the organization you are in.
Talk to me.