As requested and promised in my last #iamutopian post, here's my guide to creating a visibility task request. Much like in my previous post, I'm going to do this by creating a fake task request. And I'm going to do it for Byteball, because they (specifically, @punqtured) are the ones who expressed an interest. The template for TRs is a bit generic, so I'm not using it. Instead, I'm using this post by category manager @techslut as my template.
The TR
Repository
This part is self explanatory, I would think.
Details
Most "events" are short lived. Byteball's Use-a-thon was a month long, and actually could have used at TR such as this, but in this example, the thing I'm promoting is Byteball itself. I took some of this from their website, and added the goal.
Byteball is a cryptocurrency platform ready for real world adoption, offering unbreachable contracts, user controlled identity, payments that can easily be sent over any network, and easy to develop apps that connect all of the above. It is built on scalable DAG-based technology, and is fully functional today. We want more people to know about us, and this task is about getting that done.
Campaign Strategy
Here, I want people who take up the task to do so in the manner they are most qualified to do. Therefore, I'm going to give marketers a reasonable amount of freedom, much like in the post I'm shamelessly stealing from. I've made some specific adaptations for Byteball, adding mobile as a platform, for instance.
Channels
This is almost entirely identical to the template post. This one is really up to the POs, as they know their prospective audience best. I do think this is a good strategy for most, however.
With a great selection of materials, and assets to use, you can feel free to use any advertising platform you choose - Google Ads, Bing! Ads, Facebook, Twitter, Reddit or any other ad exchange or service.
Campaign Goal
This is entirely identical to the template post. But if you're using this tutorial, make sure to think of the goal that works best for you.
Although the goal of this campaign is creating awareness and reaching the maximal number of relevant users, performance should be measured with click-throughs as the people who click through to read more are an indication of accurate targeting and messaging.
Demographics
While Byteball has multiple translation projects happening, none of them is complete, so not changing the language. The demographics are, obviously, nearly identical, as both posts are about promoting cryptocurrencies.
English speakers in countries where cryptocurrency trading is legal
Ages: Legally allowed to trade cryptocurrency
Platforms: Desktop and mobile
Audience behaviors and properties: Active cryptocurrency traders, followers of related blogs, users of trading platforms that offer a market for Byteball, etc.
Tips
I continute to steal shamelessly from @techslut's post. These are good tips!
You can use a link shortening service like bit.ly for more accurate tracking of click-throughs
Be sure to review best practices for promoting cryptocurrencies on the paid ad platform of your choice
Message, Ad Copy & Assets
I actually had to write this myself, as the template post was specific to the Steemblast.
You can find tons of information, links, and assets at our website, including our media kit. Feel free to use any of it, but make it your own.
Bounty & Deadline
Back to mostly copying, but with some adaptation relevant to Byteball!
The bounty for this task will be awarded to the top 3 contributors, as scored and selected by Utopian.io visibility category moderators and campaign sponsors. The payout from this post (minus 5% Utopian.io commission) will be distributed among the top campaigns published before October 10th 2018.
In addition, the top contributor will receive 10GBYTEs from us.
All contributions made to Utopian.io as part of this campaign will be reviewed and scored according to Utopian.io Submission Guidelines. The task will run from September 24th 12:00 am to October 10th 12:00 am UTC.
Communication
The second part of this is also true for anyone who wants to make a visibility task request.
You can reach out to us in the Byteball Slack, or join the conversation on the Utopian.io Discord #marketers channel.
General thoughts
A visibility campaign is a very flexible tool. Essentially, we're underwriting - partially or fully - the campaign you want to create. We're here to help, which is kinda our whole entire deal, but you need to know what you want to achieve in any given campaign. If you copy and paste this task request for a campaign to promote something that isn't related to cryptocurrencies, for instance, it is probably not going to work out great for you. Have your general idea for the task and goals, and then come to us. As I've written before, you won't find a sharper marketing mind than @techslut anywhere on this blockchain. And helping you with this is literally part of her job! It's also part of mine, but I know way less.