Hive presentation by @audiarmisg at the Tech Queens event in Peru earlier today.
Value Plan is a community-driven marketing and promotion initiative and to function as intended requires feedback. Community input is valuable in order to help form its priorities and recognize its opportunities and weaknesses. This post is dedicated purely to getting community member input in one place.
Some recommended reading, if you have not read all of the previous VP posts already:
- [2022 Review and 2023 Plan] - @valueplan/value-plan-reflections-and-projections (full post)
- [2023 Half Year Review] - @valueplan/value-plan-half-year-review (please focus on the challenges and KPI sections)
- [Admin Notes] - @valueplan/value-plan-q3-q4-bridge-proposal (administrative section)
- [2023 Review] - @valueplan/value-plan-2023-quantitative-review (scope shift section)
- [2024 Discussion] - @valueplan/q2-value-plan-proposal (full post)
- [Explanation] - @valueplan/value-plan-q4-proposal-general-information (full post)
Current Projects Generalized Breakdown and Goals
[1] Projects that have a B2B KPI/deliverable.
[2] Projects that have a publicity/outreach KPI/deliverable.
[3] Projects that have an onboarding KPI/deliverable.
[4] Projects that have a partnerships/listings KPI/deliverable.
Physical marketing initiatives:
- Rally car [2]
- Motorcycle racing [2]
- Mountainbike racing [1]
- Handball [2]
Digital marketing initiatives:
- Mazer and Finfarm partnerships [2][3]
- Hackathons [2][3]
- Social media contests and activities [2][3]
Other types of marketing initiatives:
- Community Well Project (Ghana and VZ) [2]
- Revenga [1][2]
- Hive Goes to School [2]
- Hive Students Hub [2][3]
- Films [2]
Digital/physical convergence projects:
These are projects that have a digital component in relation to onboarding while also being focused on physical activities.
- SWC [1][2][3]
- Krolestwo [1][2][3]
Conferences:
- Major conferences such as Talent Land [3][4]
- Minor conferences [3][4]
Tech events/smaller events:
- Women in tech and niche events [3][4]
- Web3 events [3][4]
- Meetups [3]
B2B projects:
- Workshops [1]
- Distriator [1]
- Hive Sucre [1][2]
- Investor events [1][3][4]
We will be going through these projects in detail in the year end review. The above list is to refresh your memory in regards to the current initiatives.
2025 Strategy Input Portion
Please select the components you wish to provide feedback on from the list below. If the component you wish to present is not listed below, please explain it in your comment and add it. We will amend the list to include it if necessary.
To create the 2025 general marketing strategy for Hive we need to outline our main goals. Our current goals are:
- Increase listings, integrations and partnerships
- Inspire investment in HIVE and HBD and increase their utility
- Onboarding and retention of long-term community members
Note please that these goals shifted over the last while as onboarding content creators was out of scope originally.
Goals
In comments, please provide your Top 3 goals:
Top 3 main marketing goals for Hive are:
1.
2.
3.
Vision
Your ideal vision statement for Hive is: (under 100 words)
To help you write it, consider the following:
- What is your vision for Hive in terms of its impact on the global blockchain community?
- How do you envision Hive contributing to the broader goals of decentralization and digital freedom?
Hive vision statement:
Mission
Your ideal mission statement for Hive is: (under 100 words)
To help you write it, consider the following:
- What do you believe should be the primary mission of Hive in the next five years?
- How can Hive's mission align with the needs and aspirations of its community members?
Hive mission statement:
The top three values that you feel Hive has or should have are:
Hive values:
1.
2.
3.
Now let's look further down the line. Where do you see Hive in 1, 5, and 10 years?
In 1 year I see Hive:
In 5 years I see Hive:
In 10 years I see Hive:
SWOT
While we have discussed SWOT analysis in previous posts, we have not done so in its proper template but instead have opted for a discussion format. For the purpose of this strategy session, we are presenting our current take as project managers as an example.
Strengths:
- We have a great, easy to explain blockchain protocol and layered solutions
- Diverse, large volunteer force of community members
- We are becoming recognized in the crypto/blockchain spaces and are receiving invites
- Our initiatives share assets and reduce costs where possible
Weaknesses:
- There is no good onboarding journey for new Hivers
- We lack physical entities in key locations
- We do not have the one charismatic founder who is the face of Hive
Opportunities:
- Hive technology solutions are always in rapid development, which makes Hive attractive to promote
- Digital promotions remain barely tapped and are likely to be lucrative for Hive
- We are suitable for mainstream partners and end users
Threats:
- Global markets and rising costs of transportation and vendor services
- Geopolitical and climate threats in locations with physical initiatives
- Regulatory changes for cryptocurrencies
Some points to consider while filling out the SWOT analysis template:
Strengths:
- What unique strengths does Hive have that set it apart from other blockchain platforms?
- How can we leverage these strengths to achieve our marketing goals?
Weaknesses:
- What are the current weaknesses or challenges that Hive faces?
- How can we address these weaknesses to improve Hive's overall performance?
Opportunities:
- What new opportunities do you see for Hive in the evolving blockchain and crypto landscape?
- How can we capitalize on these opportunities to drive growth and innovation?
Threats:
- What external threats could potentially impact Hive's success?
- What strategies can we implement to mitigate these threats?
My SWOT analysis of Hive marketing and promotions is:
Strengths:
-
-
-
Weaknesses:
-
-
-
Opportunities:
-
-
-
Threats:
-
-
-
Priorities
Now let's look at marketing priorities. Please rank these in order of importance to yourself (from most to least important):
My marketing priorities in order of importance are:
- Physical marketing initiatives
- Digital marketing initiatives
- Other types of marketing initiatives
- Digital/physical convergence projects
- Conferences
- Tech events/smaller events
- B2B projects
When it comes to your personal goals/priorities as a Hive community member, what do you care about the most? (from most to least important):
My personal goals/priorities as a Hive community member are:
- Investment gain via a strong HIVE
- Developing OS technology
- Supporting free speech and decentralization
- Sharing my content
- Earning a profit through content creation
- Building a business
- Other _(write it in please)_
Content Creation and Curation:
- How important is content creation and curation in Hive's marketing strategy?
- What types of content should we focus on to attract and retain users?
Community Support and Development:
- How can we better support community-driven projects and initiatives?
- What resources or tools do community members need to succeed?
Global Outreach:
- How can we expand Hive's reach to new regions and demographics?
- What cultural considerations should we keep in mind when marketing Hive globally?
Questions
Some general questions you can answer that can help form a plan for the future:
- What do you need Hive for?
- What is the main problem that Hive itself solves?
- What is the main Hive-related challenge that you would like to see Value Plan solve?
- What do you feel are the most successful Value Plan (or just general) promotional iniatives on Hive so far? Why?
- What promotional initiatives do you see doing well in 2025?
- Have you ever been out to a Hive promotional event? What did you think of it?
Now let's move to more targeted questions. Please answer all or just a few of the categories below as you see fit.
Innovation and New Ideas:
- What innovative ideas or new projects would you like to see Hive explore in 2025?
- How can Hive leverage emerging technologies (e.g., AI, blockchain, VR) to enhance its ecosystem?
Community Engagement:
- What types of community events or activities would you like to see more of?
- How can we improve communication and collaboration within the Hive community?
Educational Content:
- What educational resources or content would be most beneficial for new and existing Hive members?
- How can we better support community members in learning about Hive and its features?
User Experience:
- What improvements can be made to the Hive platform to enhance user experience?
- Are there any specific features or tools you feel are missing or could be improved?
Marketing and Outreach:
- What marketing strategies do you think would be most effective in attracting new users to Hive?
- How can we better showcase the benefits and unique aspects of Hive to a broader audience?
Partnerships and Collaborations:
- What types of partnerships or collaborations would you like to see Hive pursue?
- How can we strengthen existing partnerships to maximize their impact?
Sustainability and Growth:
- What strategies should Hive adopt to ensure long-term sustainability and growth?
- How can we balance growth with maintaining the core values and principles of Hive?
Business:
- How do traditional companies/organizations/NGOs benefit from Hive?
- How can HIVE/HBD become a global community currency? Would it benefit traditional organizations?
Involvement
Are you interested in helping out with Hive marketing/VP? (Ignore this question if not and please keep in mind you will need to use a chat such as Telegram, Mattermost, or Discord to communicate. Also please note that these are all volunteer roles.)
Yes, I would like to contribute the following:
- Hold B2B/Distriator workshops
- Represent Hive at conferences and tech events
- Act as a public speaker
- Help with procurement of Hive merch
- Help with organization
- Help with communication
- Help with administration tasks
- Help with research tasks
- Run a Spaces/Townhall/chat
- Consult on specialized projects (professionals in key fields only)
- Other _(write it in please)_
Are there any potential partners, businesses, applications, exchanges or investors you can help introduce Hive to?
I can introduce Hive to
Please aim to submit your feedback by the time this post reaches 7 days.
Thank you for your time,
The Value Plan Team