Vero was launched in 2015 but a billionaire businessman, Ayman Hariri, whose father was the former Lebanese Prime Minister Rafic Hariri.
Vero is trying to be Instagram, Facebook, Twitter and Spotify rolled into one. On the News Feed, you will see your posts as well as the posts of people you connect with or follow.
Posts can be photos, or text and URLs, as well as recommendations for music and TV shows.
The real kicker for Vero is that it says it doesn’t manipulate or curate your feed. Posts are sorted chronologically, instead of via algorithms.
This means the app is particularly popular with people who are frustrated by Instagram’s algorithm changes.
In fact, this may be why Vero is enjoying a surge in popularity
The app is currently free to download on the App Store yet the startup is going to introduce an annual subscription fee eventually.
If you’re within the first one million customers, the app will remain free forever. But, if you’re after this cohort, you will be asked to pay a small fee which is reported to be around “a few dollars a year.”
However, Vero says that the annual fee means it won’t have to rely on advertisers. This means any information about you won’t be sold to third-party companies in exchange for an ad revenue, as other platforms like Facebook and Instagram are.
Considering the anxieties at the moment around the amount of data companies hold about its users, this is an interesting move.
And its available for both IOS AND Andriod.