Vexanium, a decentralized marketing platform that carries blockchain technology, claims to have sold 300 million tokens (digital currency) to raise capital on an initial coin offering (ICO) starting May 16 to June 7, 2018.
Using blockchain technology, Vexanium aims to transform the vouchers and coupons industry by addressing the challenges facing retailers and consumers, Vexanium said in a press release Sunday.
Retailers selling products and services through high-traffic online marketing platforms, such as Groupon, Dianping, and Meituan, often offer vouchers and coupons to attract buyers.
However, providing vouchers and coupons has implications for their own costs. The sale price will be discounted by a discount, plus a deduction for an average commission of 15% to 20% on a marketing platform based on cost-per-acquisition (CPA) or cost-per-sales (CPS), and will cut profit earned by retailers .
Retailers resolve this issue by offering vouchers or coupons with minimal discounts or discounts on unrealistic terms. For consumers, such unattractive vouchers and coupons make them reluctant to shop.
Consumers also face other common problems, such as vouchers and expired or missing vouchers, when they want to use a discount. The Vexanium platform, designed to enable acquisition, activation, and retention of users, addresses all of these challenges by bringing voucher and voucher industries to 'on-chain' through VEX applications. This app integrates with a number of crypto exchanges so that users-both retailers, consumers, and crypto fans-can turn their vouchers and vouchers into VEX tokens.
Users can then save, withdraw, sell, and fix the price of the voucher token and coupon through the application. "Through the VEXANIUM platform, companies can create reward points in the form of digital tokens in applications for their loyalty programs," says Vexanium founder and CEO Danny Baskara. "Generally, such incentives become rewards for consumers in a cost-per-acquisition (CPA) business model.
The tokens can also be converted into coupons or points that can be used in enterprise applications. "Innovative features on the VEXANIUM platform, or VEX Platform, include" airdrop "market. Airdrop is a blockchain project that distributes free tokens to users. With VEX tokens, blockchain companies can launch airdrop campaigns to attract new users, in addition to retaining existing ones through airdrop-shaped rewards.
Vexanium targets the Vexanium marketplace to be fully functional and open to users, including individual merchants and users in Indonesia in the fourth quarter of 2018, in addition to its plans to establish and launch VEXchange and VEXplorer in the second quarter of 2019. In addition to Indonesia, the company plans to present its solutions in cities, other major cities in the Asian region, including Kuala Lumpur, Ho Chi Minh City, Seoul, Hong Kong and Bangkok, in addition to Dubai, by 2019.