I am in the process of calibrating my bidding strategy.
Getting onto the trending page by means of leverage is highly effective at attracting organic engagement, but the top position is more trouble than it is worth. There is also the concern of diminishing marginal utility. That is: money spent overshooting the mark is effectively wasted.
My target is to find the minimum set of bids needed to guarantee a ranking within ten from the top.
RE: Much Ado about Implied Canine Ideology