The Reel Journey : A reel turned into a story.
We can tell in the first 10 seconds whether or not a piece is worth watching. I don’t know if our attention spans have grown, but our desire to see something real has definitely grown. We’re sick of the same old stuff. We want to invest in something, connect with it. That’s what seems different now. People crave stories. They want to be part of a community. They want to be part of something real. They want to watch something that’s worth watching. I believe people are thirsty for a different type of advertising, and that's what I feel, we as creatives, have to give to people.
What do you guys think?