Wealthy families and institutions have probably contributed to the biggest achievements and innovations in science and arts during the human history. Digital content spread over the web is the cultural expression of human being nowadays. Most of the web content platforms use the model based on revenue from advertisings. Thus, the creators totally depend on advertising amounts, which are under control of several large corporations. Everyone knows that one of such large platforms is YouTube. It can be truly called a monopolist in the modern video market. The maximization of ad profit is a priority of such centralized advertising-based platforms. That’s not a win-win situation for all other parties, involved in the process: content creators and consumers. That causes such problems, as too much advertising content shown to the viewers, and a very small profit for creators. Of course, the creators desire to receive their advertising revenue by themselves. However, they are in the conditions of the lack of opportunities to engage with their audience. As a result, they can’t make their community bigger, so the consumption of their product is too low. The advertising businesses also suffer from that situation, while they lose. The middleman platforms are not actually interested in solving that problem, while that means the loss of their main revenue.
There is a decision though – a decentralized blockchain - based video platform. A place where everyone could do what he wants, loves, enjoys, and could be rewarded for that. That means that viewers could browse and watch videos with no ads, content creators could get revenue for the content they create, and the advertisers could apply to the content creators directly without any intermediaries. The blockchain technology allows proceeding instant and trustless payments. Most of the middleman platforms control the revenue and the creators get their revenue weeks after it was generated. Thus, the creators are forced to entrust their money to the intermediaries, while they have no choice.
The Viewly platform offers a totally decentralized monetization, based on smart contracts and blockchain. The payments are made directly between creators and fans/businesses. All the payments are trustless and instant on that platform, so all the users control their money by themselves. Their VIEW tokens encourage users to participate in the P2P content delivery network. Anyone can use the platform and get paid with the tokens. The platform maintains community projects, so the community members are involved in support, development, marketing of the platform. There is an on-chain, totally transparent voting deciding which of the projects gets the green light. Any owner of the tokens is able to participate in the voting.
The Viewly decentralized technology and al the processes are still under development and can be considered experimental. The layers of the platform will be introduced gradually.
The Viewly platform strives to give the opportunity for expression and freedom which would be fairly compensated. And the ICO date is already known. It starts on the 22nd f February. And the token sale price is $0.45.
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Authored by: Lacettivod