So how do you get more yikes and comments on your posts without being photographed naked, begging for a chat lick, or paying hundreds of dollars to Facebook in the hope that something on the page will move?
Why do most business pages fail to produce high engagement?
I'll ask you a question - when did you last respond to your Facebook friend? Have you responded today? This week? Do you usually respond to friends about posts? There are many types of Facebook surfers - those who are more active and those who are less, but most of us are quite picky about the reactions that members are given to posts. So ... if we do not always respond to friends, why should we respond to an advertisement that appears to us in the torch? Why should we suddenly respond to Bezeq or Castro's post? They are not our friends, they are brands that we want to buy from them. So as a business page - to get commentators - we need to create a post with a message that greatly encourages their desire to respond. It's not really simple, considering that most of us turn the torch very fast with your finger, and you only notice in seconds if we want to dwell on a certain post or not.
Incorrect post templates that significantly reduce page engagement:
1.If you are a personal trainer, for example - and you write posts about the history of psychoanalysis and Freud, or a post explaining the most common seasons in which people develop depression - consider that most surfers will laugh at the text at best, or Hyde at worst.
2.Do not bombard surfers with information they do not know, or with information that really does not interest them. Posts with Untitled Image - Caption is a significant part of engagement. True captioning can turn the whole angle of view on the picture into funny, interesting, or frantic lighting. Corporate videos - they have expired in our era. Most of them are very banal, too boring and long. Just give up.
3.The really engaging videos are reality videos - just like in the Goldstar campaign - "Free Evyatar!" - totally chauvinist, but ingenious.
4.Banal posts - another post of "Good week to all my Facebook friends"? Another picture of sunset? No, you're doing it wrong