Bounce rate is one the most important SEO metrics that can truly translate to conversion rate. Some SEO experts and digital marketers think that the high bounce rate means that your blog offers nothing to its readers. And some think that there is no connection between high bounce rate and low conversion rate.
Since there are different effective techniques that will help your blog to reduce bounce rate, if not used correctly, they can break a blog further. Every business is different, so the causes of average time spent on your website or blog by users will differ from business to business.There are some web design and on-page elements that might increase your bounce rate but good for your business. Examples: signup form, AdSense ads, etc. Prior to judging that either the high bounce rate is good for your business or not, it is advised to check out these important elements:
· The main purpose of your website content/blog posts
· What are your business objectives?
· What you want to convey to your readers through your website?
· Your target demographics behavior and preferences
· ROI and the average time spent on your website/blog
Usually, high bounce rate is a major concern for many business and if you are looking for some ways to increase your reader's time spent on your website, read these web design hacks that can greatly help.
Create Mobile Optimized Websites
Web design matters most especially when it comes to create a seamless user experience. It is highly advised to hire a professional web design Dubai company in order to create a perfect mobile optimized website for your business. Web design agencies know how to come up with a layout that impress visitors while providing a great user experience. In this day and age of smartphones, more and more people are using mobile devices and tablets. Creating a mobile optimized website has now become a necessity for online businesses. This way you will be able to cater all types of users regardless of the type of device being used. Responsive web design is also search engine friendly.
Avoid Instant Pop ups
Believe it or not, instant pop ups are too annoying. Pop ups that immediately appear on screen within a seconds a user lands on your page might be too annoying, and the reason they abandon your website or prefer to visit your competitor website.
At least, give some time to your audience to get to know about your blog and how your offerings can help your readers. If using a popup is your necessity, then use a small real state of your screen and have a visible close button. Exit popup is an easy escape and an effective marketing technique used by many businesses, you can use it as well.
Webpage Speed
In this fast-paced digital world, if your website takes more than 7 seconds to load, then your website could be in a big trouble. Do you know, 40% of users abandon a website if it takes more than 3 seconds to load and 53% of ecommerce websites have decreased conversion rates or visitors due to a poor user experience of their websites. Therefore, it is important to consider improving your website loading speed to ensure your website is loading incredibly faster than that of your competitors’ websites.
Take some necessary measures to increase your website loading speed:
· Avoid unnecessary codes and images
· Use image compression tool
· Avoid using excessive plugins and extensions
· Use cache plugin
Avoid Auto Play Video
Remember, not every user who visited your site is interested in watching the video or product demo. Give them some time to decide whether they are ready to watch the video. If you set auto play video on your website or blog, chances are you might be forcing your readers to abandon your website immediately. It is advised to add a download button so that they can watch it later.
Always Use Relevant Headlines and Images
Don’t ever try to mislead your audience by using irrelevant images and misleading headlines, it will only increase your website bounce rate. Using this spammy marketing tactic can hurt your brand reputation and image. Visitors will not think for a second to abandon your website and never come back if you use such unnatural techniques.
If you provide reliable images and catchy headlines, readers will surely find your blog a credible source of information that provides solution to their problems. This will create decreased bounce rate and more conversion ratio and ROI. Following these web design practices will simply help you decrease your bounce rate which will ultimately help you increase your conversion ratio and ROI.