(part 2)
👉ICO Landing Pages
Our aim is to run a multi-faceted campaign across several channels. It is imperative that we get all our prospects onto an email list (I think chatbots are better- I’ll give you an example at the end of the guide) so that we can build a community around them and send them updates about our ICO and launches.
You will need landing pages for several purposes:
- Newsletter signups for project updates
- Community signups
- Ad signups
And you need a landing page for this that’s both attention-grabbing and well designed.
You can always use a drag and drop page builder for this- I like to use Simvoly or the templates in my WP theme (If you’re thinking about chatbots, I use Manychat to set up landing pages).
However, you need to split test for conversions. There’s no way around this. It should be done to make sure you get as many people to signup.
I like to use Google Optimize. I’ve covered everything about setting up up Google Optimize in epic detail in this post.
Test out a different image and copy variations to get more signups. Your page should have a conversion rate of at least 15%.
Full article link: https://unblock.net/ico-marketing/
