Part 1 — 👋 Introduction
The difference between success and failure when it comes to an ICO/STO (Security Token Offering), more often than not, is in the marketing.
💭Planning a winning strategy to market your ICO/STO project from the beginning is absolutely essential. It can be argued that a marketing strategy may be more important than the actual product itself. This is because while your product may change, the perception the public has of your team and project rarely survives a bad first impression.
Successful 😉ICO/STO marketing campaigns utilize a number of different marketing channels, from the more conventional and recognized methodologies to the very latest advanced techniques used in marketing.
As competition and budgets increase in the ICO/STO sphere, so does the need for innovative, out-of-the-box marketing strategies. If you want to create an ICO or STO that is successful, you will need a multi-faceted approach that maximizes limited resources and utilizes different conventional and non-conventional marketing channels 😉.
Full article link: https://www.cointelligence.com/content/ico-marketing-strategy/
