Technology has advanced over the years with different products and currently the newest of its products that have captured in the minds of several people is the blockchain technology. The blockchain technology is the backbone of all cryptocurrencies. It is upon this knowledge that all digital currencies have been developed. The blockchain technology has certain features that make it become appreciated by organizations and online platforms. Transparency and security are the hallmark of this great invention by Satoshi Nakomoto.
From the time mass media became mass media, companies have naturally used this means of communications to let a large number of people know about their products. There is nothing wrong with that, as it allows innovative ideas and concepts to be shared with others. However, as the years have progressed, the sophistication of advertising methods and techniques has advanced, enticing and shaping and even creating consumerism and needs where there has been none before, or turning luxuries into necessities. This section introduces some of the issues and concerns this raises.
PROBLEMS FACING THE MEDIA
Releasing major contents and information to the public has been a crucial problem to the media. The media strive hard and do whatever they can do deliver information to the public out there but it becomes an unfortunate thing happens. This goes a long way to affect the media and the public who could not have the message.
In view of this, there was an initiation of an advertised platform to help information reach the public. Some platforms have static amount they charge for every advertisement which which becomes a benefit to the platform. These charges are too high to the extent that the media is not able to do most of their advertisement on such platforms.
SOLUTION
Blockchain technology offers the media the ultimate power of their content or information and they will not be limited as to when and how they should go about the advertisement. Wemark come out with a platform to enable the media have full access to the customers being dealt with without moving from one place to the other globally. This is a very nice initiative by Wemark platform and this has being of great benefit to both the media and customers.
In order to accomplish this, there is allocation of incentives for people who make more referrals and this will intend promote the work of the media creators.
There is going to be a drastic reduction in the fees paid by media creators. This is to help the content creators enjoy some merits they are entitled to rather than cheating them. Kindly refer to the whitepaper for more details.
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