In the activities of a company, both large companies and
small, marketing strategies are the main strategies that are carried out
entrepreneur in his / her efforts to maintain continuity
company and earn a profit. For that, the company must do
the task exceeds the competitors in terms of satisfying consumers / visitors. This strategy is very important given the best market segmentation, market
target and market position will not work if not followed
with the right strategy. Precisely marketing strategy is the tip
spear to reach as many consumers as possible. In addition, the goal
Marketing strategies are also used to drop, fight or
face attacks by existing competitors and those who will enter.
However, the marketing strategy must also be adjusted
according to customer needs and competitor's strategy needs. Where
designing a competitive marketing strategy begins with doing
analysis of competitors, which in the sense that the company too
continuously comparing customer value and satisfaction with value
given by product, price, location and distribution and promotion
against its close competitor. In addition, the threat of new competitors with
New strategies also need to be anticipated, the article is every time
allows the arrival of new competitors.
