Guideline
Always use SWOT Analysis as a yard stick, it gives a clear view of your vision and mission.it enable a booth strap firm plan and follow up on process implementation.
Company Summary
BUSINESS DESCRIPTION
Insert Company name -------------------Limited, a registered Real Estate firm in Insert country----------professional firm of Estate Surveyors and valuers on the local and International Real Estate Market, with a clear focus to carry out real estate professional services. At Kings Court Realtors we provide real estate services to categories of clients; individuals or corporate clients. We develop, manage, sell and lease properties of all categories.
Our work process is precise and transparent from start to finish. We always have direct connection to the owners of the properties in our portfolio. and experienced professional, just to mention but a few, our primary objective as the marketing and customer service department is to indulge in excellent customer service and bring about a high turn around with innovative and practical business and marketing skills into successful business ventures. Through interaction with a number of aspiring customers the Beulah marketing department has discovered a ready market of clients with surmountable urportuinities and we are eager to take advantage of this target market .
COMPANY ANALYSIS
The marking and customer service team has identified a real business opportunity that has been neglected, due to its complex customer base. Below, we have identified the opportunities and threats in the environment, as well as our particular strengths and weaknesses that will enable us to succeed:
OPPORTUNITIES AND THREATS
The marketing team has analyzed the market and believes that a real opportunity exists to provide sales and services to individuals, small businesses, and multinationals, The following paragraphs describe the environment in which the company will compete, and the key success factors necessary to perform well.
Opportunities – The number of competition around our geographical location around Lagos mainland, specifically in the Triangle Area create a sizeable market. Many of these businesses are started by an entrepreneur with a solid idea, but little experience in creating the formal business strategies or marketing deliverables necessary to turn their idea into a successful business. we are at an advantage as we are now being forced to demonstrate profitable business models in order to maintain strong valuations and stand point . we are prospecting on the next great idea, communicate their value propositions( A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you.In a nutshell, value proposition is a clear statement that explains how your product solves customers’ problems or improves their situation (relevancy),delivers specific benefits (quantified value),
tells the ideal customer why they should buy from you and not from the competition (unique differentiation).. Since this is not a core competency for competition as mentioned above, Additionally Print Panda need experience in sales and marketing to exploit market opportunities and create early revenue wins. Finally, no business currently exists with dominant mind-share, this is where social media comes into play.
Threats –funding, seems to be tight and very few marketing personnel on ground available for such a large market .
design an operational procedure, work flow process, in the next edition we will be disscussing reasons while real estate firm go under.
