Thanks.
Actually, I might be inclined to go as far as to say that, excluding extreme cases, there is no such thing as objective ethics. The situation has to always be taken into account when deciding ethical outcomes. For example, euthanasia is technically murder but in many cases may be the most ethical solution.
However, arguing the final details aside, you're right, objective morality is a much safer option, hence why almost all societies adopt it.
Thoughts?
RE: Consumer Behaviour and Ethical Advertising - The impact of gender Pt. 1