How mastering this will make your writing compelling and authoritative.
We live in a digital age that likes to pretend that writing is speech. We tap out emails, texts and update our social media profiles in the places – busy commuter trains, cafes and streets – where we also talk. We write as if we were talking. This kind of digital writing is often done quickly in the hope of an instant response. It is a slightly interrupted way of having a conversation.
But writing is not really conversation. One of the purposes of writing effectively is to store and spread information in a form that does not require anyone else’s bodily presence while it is being written. A piece of writing is its own small island of sense, from which the writer has been airlifted and on which no one else need live.
So with any kind of formal or semi-formal writing we craft at work – even an email – the full stop and where we put it are crucial. A sentence should assume the reader’s existence but cannot, like a text speech bubble, keep demanding a response. With a full stop, your sentence becomes self-supporting.
A good sentence moves smoothly and cleanly towards a stop. The best way to ensure this happens is to put the important stuff at the end. A sentence ordered like this feels more deliberate and more memorable just as, when you stop speaking, what sticks in your listener’s mind is the last thing you said. A sentence’s strongest stress falls on its last stressed syllable, just before the full stop. A sentence has a special snap if its last syllable is stressed: I binned that brainless book. A sentence with a strong end-stress says that its writer cared how its words fell on the reader’s ear.
If you want to write well, learn to love the full stop. See it as the goal towards which the words in your sentence adamantly move. The full stop is a satisfying little click that moves your writing along so the next sentence can pick up where it left off.