Here's the Team's New Name!An important transfer took place to the #Ripple #team.
The Ripple community is focusing more on mainstream adoption than on the XRP price. As a result of these efforts, an important transfer to the Ripple team took place.
✍️Sendi Young Joins Ripple Team
#Sendi #Young, a former senior manager of #Mastercard, joined the team as Ripple 's general manager of European operations. Sendi Young, who has joined the team to lead Ripple's cross-border payments operations, said: “I will put all my efforts into overseeing the strategies and supporting the expansion of Ripple's global financial network technology, RippleNet.”
The experienced name has spent the last five years at Mastercard in the fields of strategy, #fintech, business development and investment. #RippleNet General Manager Asheesh Birla evaluated Sendi's joining the team as follows: “Sendi joining us; Given its leadership experience, deep knowledge of the payments environment, and experience in how to grow and scale a network, it represents a huge opportunity for our European operations.”
The fact that approximately 25% of Ripple customers are represented by the european demographic means that the european market focus has become the central strategy. Ripple's press release shared important data on this topic: “ #ODL transactions since the beginning of 2021 have increased by 250% compared to 2020 and represent more than 40% of all ODL transactions to date.”
🔥Ripple Continues Cross-Border Operations
Judging by the years of partnerships with financial institutions around the world, Ripple seems to have maintained the upward trajectory in its XRP adoption strategy. The European market currently stands on the edge of crypto adoption driven by the strict General Data Protection Regulation. With the various requirements imposed by European governments, RippleNet #Paydek continues to bridge payment corridors around the world with partners such as #Xbaht, #Lemonway and #MonetNetint.