Ticketmaster is rolling out a new integration with YouTube that will allow you to purchase tickets for concerts underneath music videos. Ticketmaster has worked with the video platform to add tour dates below official music videos for major artists, with the closest date to your location listed first.
With music videos racking up billions of views on YouTube, Ticketmaster is likely gaining its biggest audience ever with this integration. The company says it will only show US tour dates to start, and expects to have concert listings for all of its artists in North America before it expands globally.
The feature is now available on both desktop and mobile for YouTube users in the US.