According to YouTube’s official blog, “Around 1 billion videos are being watched every hour.”
That means businesses and marketers have a great opportunity to earn a higher number of views if they showcase all things perfectly and accurately. But with hundreds and millions of videos on YouTube, competing to reach the sky is getting tougher and tougher every day.
If you aren’t getting enough views, then there’s a good chance that you’re missing something and the option of buying views is a big NO.
So how do make your videos stand out and get the exposure they deserve?
Making a video hit the VIRAL mark may take time, but with the following tips you’ll be heading towards the right direction and getting a higher of views than you are currently getting.
Let’s begin the journey to higher views:
➢ Have great video content:
Sounds obvious! Yes, but there are many people who ignore the importance of the content when it comes to YouTube video marketing.
“Always Remember – providing value should be your guiding principle.”
If you desire to create a viral video, with a large number of views and high search rank, then you ought to include freshly brewed content which is unique and provides an exceptional level of value to your viewers.
YouTube is a media site and always wants to provide its users with a great experience whenever they visit and hence if your video delivers a great user experience, there’s a good chance that it will perform better in the rankings, too.
➢ Optimize videos for better results:
Although earning a higher number of video views is an improbable feat, it isn’t an impossible task as long as you have an accurate plan.
Video SEO is not a new animal in the arena but is one that you can easily tame with these 4 things:
Title
Tags
Description
Thumbnail
Always remember the needs and nature of the audience you are going to be targeting with your content and design your title accordingly. Use tags that describe your video and relate to the topic of your video.
Since your content is the key to winning the battle, you need to write a description that gives your viewer a clear idea of the video. Pick an image that is related to your video and is not overly texted.
➢ Insert keywords into your video titles:
Keywords mean the most when it comes to search results for your videos. They play an important role in making your video findable to viewers whenever they look for these keywords.
Include relevant keywords in your video description and title to earn higher views. Adding ten to twenty tags per video is an ideal way to make use of keywords relevant to your video, but that couldn’t naturally fit in your title or description.
➢ Focus on building a subscriber base:
Getting views on your existing videos is not enough for a brand to engage its customers with their products and services, so building a subscriber base would be helpful in getting more YouTube views on your future content.
If you get more subscribers, then that means your videos will automatically get a larger viewer base. If these views provide a great experience, then it will also improve your search ranking. To get subscribers you can:
Ask them to subscribe to your YouTube channel
Make use of Annotations
Provide valuable evergreen content
➢ Promote your video:
Having a YouTube channel doesn’t put you in a box. Get out of it and spread your content on other social media platforms and grab visitors from there to increase and improve your views.
You can also mail your email list about your freshly brewed content. Don’t be afraid to spread the content, let people know that you have something valuable to offer.
Conclusion:
For many marketers, getting higher YouTube views is still a dream. But with these tips, you now have a better sense of what needs to be done, to fulfill that dream.
You can download my YouTube Marketing Made Easy book for FREE by visiting www.theissuesoflife.com/youtubemarketing or clicking HERE or below.
