I really like this article and I think that the sentence "it's all about micro blogging aka small 1-2 sentence posts that are more 'active' and conversation based." perfectly captures the aspect of what Zappl will be :D. It's got a nice ring to it and I can't wait for the synergy between Steem and Zappl to be born.
RE: 5 Reasons I'm so stoked for @Zappl to launch! Twitter is so going down... if you haven't heard of #Zappl yet you're missing out.